Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Growth Strategies - Vol. I
- Growth Strategies - Vol. II
- MNCs in China - Vol. II
- Retailing Industry - Vol. I
- Media and Entertainment Industry - Vol. I
- » All Concept wise Cases
Industry wise Case Studies
- Apparels and Accessories
- Information Technology & Software Services
- Credit Cards
- Personal Care
- Appliances
- » All Industry wise Cases
Region wise Case Studies
Growth Strategies Case Study
Case Title:
AIG in China: The Expansion Strategies
Publication Year : 2006
Authors: Priyanka Ramgopal, Sauvik Dhar
Industry: Banking and Financial Services
Region: China
Case Code: GRS0144
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Although AIG’s Chinese connection could be traced back to the property/casualty insurer American Asiatic Underwriters (established in Shanghai in 1919), it was in 1992, that AIG officially entered China by setting up a subsidiary there. Over the years, AIG was able to establish itself as a leading insurance company in China. However, the company faced several challenges in the future and critics were sceptical about the company's continued success in China.
Pedagogical Objectives:
- To highlight the expansion strategies being followed by AIG in China
- To discuss whether the company would be able to achieve continued success in the Chinese market.
Keywords : American International Group (AIG); Chinese insurance sector; State-owned monopolies; Growth Strategies Case Study; American International Assurance Co Ltd.; Underwriting; World Trade Organisation; Wholly-owned branches; Expansion strategies; Joint ventures; Regulatory framework; Maurice Greenberg; Martin Sullivan
Contents :
AIG: The American Insurer
AIG in China: Expansion Strategies
